September 29, 2009

Ratings Highlights for 3Q 2009
Final National Ratings

Growing its Audience for the 7th Consecutive Quarter in Prime and Total Day,
3Q09 Ranks as SOAPnet’s Most-Watched Quarter Ever in Total Viewers

Building its Audience for the 5th Consecutive Quarter, 3Q09 Becomes
SOAPnet’s Most-Watched Quarter in Total Day in Women 18-49

3Q09 Wraps as SOAPnet’s Second-Most-Watched Quarter Ever in Prime
in Women 18-49, Falling Just Shy of 2Q09’s Record-Setting Levels

“One Life to Live” Nets its Largest Quarterly Audience in 3Q09 in Total Viewers
and Women 18-49, While “General Hospital” and “All My Children” Register
Double-Digit Percent Increases Year to Year in the Key Demos

SOAPnet (3Q 2009)

• Posting its 7th consecutive quarter of increases, 3Q09 became SOAPnet’s most-watched quarter on record in Total Viewers in Prime(381,000) and Total Day(198,000). Impressively, this is the second straight quarter the network has delivered at record levels.

• In Women 18-49, SOAPnet grew its Total Day audience for the 5th straight quarter, hitting all-time highs in 3Q09 (79,000).  In Prime 3Q09 became the net’s second-most-watched quarter ever, behind only 2Q08 (142,000 vs. 143,000).

• Compared to 3Q08, in Prime SOAPnet climbed by an impressive 21% in Total Viewers (381,000 vs. 315,000) and by 35% in Women 18-49 (142,000 vs. 105,000). In Total Day SOAPnet improved delivery by an equally impressive 22% in Total Viewers (198,000 vs. 162,000) and by 30% in Women 18-49 (79,000 vs. 61,000).

Program Highlights

• Garnering double-digit percent gains over year-ago levels, “One Life to Live” (M-F, 9:00 – 10:00 p.m.) registered the series’ largest quarterly audience on record on SOAPnet in Total Viewers(480,000) and Women 18-49(186,000), increasing by a respective 39% (vs. 349,000) and 50% (vs. 124,000).

• “All My Children” (M-F, 8:00 – 9:00 p.m.) posted robust year-to-year increases, up by 31% in Total Viewers (477,000 vs. 365,000) and by 57% in Women 18-49 (184,000 vs. 117,000) over 3Q08 deliveries.

• “General Hospital” (M-F, 10:00 – 11:00 p.m.) garnered hefty gains over year-ago levels, increasing by 10% in Total Viewers (454,000 vs. 413,000) and by 23% in Women 18-49 (174,000 vs. 142,000).

• Source: Nielsen Media Research (National Ratings, 3Q09: 6/29/09-9/27/09, Most Current; Year-Ago, 3Q08: 06/30/08-9/28/08, L + 7. 

Contacts:
Catherine Lord (818) 460-6628 catherine.lord@disney.com
Jori Petersen (818) 955-6742 jori.petersen@disney.com                 

-- SOAPnet --